Farma Economía
2022 - A modern online store for a long-running pharmacy that offers nation-wide coverage across Colombia.
A Retail Pharmacy with a Big Heart
Farma Economia has been providing a great retail experience for its customers in Colombia for the past 25 years. The pharmaceutical professionals know their customers by name, and always give them the best health advice possible. The retail outlet features thousands of items including imported natural products, health & beauty items, and quality prescription & over-the-counter medicine.
The future is now
In order to reach a wider audience, finding new customers online was essential, so a simple non-e-com Wordpress site was set up back in 2015.
In 2018, Farma Economia approached me again in order to become a more competitive brand by entering the digital retail marketplace with an online ecommerce store. It was important to allow everyone in Colombia to buy products online, so an easy-to-manage store was crucial. On top of this, the old branding had to be refreshed.
Telecommunications
In early 2024, Telus aimed to enhance its Next-Generation 911 (NG-911) system by developing a robust testing portal. This platform was designed to streamline the validation of emergency communication systems, ensuring they met regulatory and performance standards. Using the Telus Design System as the foundation, the portal was created to be scalable, user-friendly, and accessible for engineers, administrators, and regulators.
Designing a User-Centric Testing Platform for Emergency Services
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Request accessI have the password >Logistics & Retail Distribution
The Logistics Alliance Project required a robust, adaptable design system that would serve as a solid foundation for building a consistent and user-friendly UI. Starting with an internal template as a base, I led the transformation and expansion of this framework to align with Logistics Alliance’s specific requirements. This involved making critical component adjustments, introducing new elements, and streamlining processes to create a flexible system optimized for our tight timeline.
Design System Adaptation, Evolution, and Enhancements
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Request accessI have the password >Telecommunications
The Telus Credit Calculator was designed as an integrated tool within the Casa app to help call center agents calculate and offer appropriate credit values to customers. This solution replaced an outdated legacy system, addressing inefficiencies and ensuring compliance with financial and regulatory standards.
A Credit Tool Designed for Accuracy, Efficiency, and Savings
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Request accessI have the password >A Clean Online Store for a Refreshed Brand
For this solution it was important to first understand the pharmaceutical industry in Latin America, where customers are responsible for finding their own answers in an overload of medical misinformation.
The new branding features a clean style that is visually appealing and easily understood. The dominant green and white colours are easily connected to health and well-being. The copy is written using friendly language in a formal, yet relatable way.
Reaching wider audiences
Farma Economía knows that reaching customers in a genuine way involves connecting with them using the technologies they already use, such as Facebook, Instagram, and WhatsApp.
A Reliable Nationwide Online Pharmacy
Farma Economía’s new e-commerce store is easy to navigate thanks to Shopify’s customizable Liquid programming language. The cloud-based information architecture is simple and allows owners and stakeholders to make modifications on the go. The checkout process is smooth and allows customers to pay using payment gateways such as MercadoPago & Pay-U, which accept all methods of payment. The chatbot is active 24/7 and anyone who asks a question, regardless of their location, gets an answer. The blog has also proven to be one of the most loved features of this new site.